A new Apple Exclusive reveals a price shock for the iPhone 14

A new Apple Exclusive reveals a price shock for the iPhone 14

07/17 Update below. This post was originally published on July 14

Apple leaks have revealed that the iPhone 14 Pro models will receive several exclusive upgrades and higher prices. But now a new report claims that the standard iPhone 14 models will also get a price hike, despite being virtually unchanged from their predecessors.

Speaking to The Sun, Dan Ives, head of popular analyst group Wedbush Securities, cites supply chain prices as a driver of growth.

“We believe there will be a $100 price increase for the iPhone 14,” Ives explained. “Prices are increasing throughout the supply chain, and Cupertino must pass those costs on to consumers in this release.”

If correct, the iPhone 14 lineup would break down as follows:

  • iPhone 14 – $899 (iPhone 13 $799)
  • iPhone 14 Max – $999 (iPhone 13 Mini $699)
  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1,199 (iPhone 13 Pro Max $1,099)

While $100 would hurt, especially for the standard models that will have the same design, rear cameras and chipset as the iPhone 13, the big financial hit comes with the entry point of the line jumping from $699 to $899. This nearly 30% increase is the result of Apple discontinuing the 5.4-inch iPhone 13 Mini in favor of the 6.7-inch iPhone 14 Max (also rumored to be called “iPhone 14 Plus”), which moves the iPhone 14 into the entry-level model . position.

Update 07/16: now the iPhone 14 series has gone into production, the leaks are not only accelerating, but adding a level of detail we haven’t seen before. Trusted anonymous leaker, ShrimpApplePro – the first leak to reveal the new dual-body iPhone 14 Pro – now has published detailed schematics for the flagship iPhone 14 Pro Max via Weibo.

The main news is that the schematics once again confirm a large number of leaks that claim that Apple will do away with the notch, although it is expected to be retained for non-Pro models. That said, at this stage the more interesting information for me is the dimensions that reveal:

  • iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
  • iPhone 13 Pro Max – 160.8 x 78.1 x 7.65 mm

Although the differences are slight, they eliminate one popular idea: that Apple will use the same chassis for the iPhone 14 Pro models as their predecessors. Speculation about what the changes are will now accelerate.

My suspicion is new 48-megapixel primary camera exclusive to Pro models will be a significant factor. But hopes that larger batteries are behind the increase seem unlikely based on a recent capacity leak. Leak season is well and truly open.

Update 07/17: LeaksApplePro disputed Wedbush’s pricing claims. A leaker who has regularly provided iPhone pricing data in the past told me that Apple’s goal in 2022 is to widen the gap between Pro and non-Pro iPhone 14 models, and price is one way the company will do that.

“The difference between iPhone 14 Max and iPhone 14 Pro is huge,” the leaker explained. “Apple is really trying to save as much money as possible with the production of the iPhone 14, so I don’t think the company is planning the $100 increase that Wedbush is talking about.”

While this would be good news for buyers of the standard models, LeaksApplePro warns that Apple is looking to raise the prices of the iPhone 14 Pro by at least 100 dollars. $799, $899, $1099, $1199 are the prices that insiders believe Apple currently has pegged for the iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro, and iPhone 14 Pro Max, but they’re not locked in:

“Apple could certainly change these prices, but that is what is being considered now,” the author added.

This division makes a lot of sense. By removing the Mini, Apple is already raising the entry price for the iPhone 14 series to $799 from the $699 iPhone 13 series; and by using most of the same parts for the standard iPhone 14 models as the iPhone 13, the company avoids major new costs.

This opens the door for higher iPhone 14 Pro prices, greater hardware differentiation and increased resale potential. If the leaks are correct, this will be a strategy that polarizes customers at a time of high global inflation. That said, my guess is that there will still be queues around the block when these phones launch in late September/early October.

Such a gap would cause a real shock. It would also be a hard sell. Historically, Apple has kept previous generations of iPhones on sale at lower prices after the launch of their successors. If Apple does it again, opting for a virtually identical iPhone 13 or even an iPhone 13 Mini (which could cost as much as $599) would be a no-brainer.

There is one popular counterpoint. That means Apple will keep the iPhone 13 prices for the iPhone 14, and the lack of an iPhone 14 Mini will represent a $100 increase on the base level, rather than the $200 discussed here. However, this does not account for supply chain price increases, so this may prove to be overly optimistic.

So should you upgrade? Throw in the hot rumor that iPhones will switch from Lightning to USB-C in 2023, and for me, I think that’s an upgrade year to forget unless you desperately need it. That said, based on the size of supplier deposits, it looks like another super cycle regardless.


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