The Apple Watch is a sophisticated and popular tool for recreational runners. Thanks to recent updates to the Workout app, runners can track time, mileage, and enjoy a variety of other activities, not to mention cross training, strength training, and a myriad of sports and other recreational activities. But the brand is keen to position itself in the eyes of users as strongly committed to promoting a healthy lifestyle (which includes running), which goes far beyond just tracking your runs. To help users take full advantage of the technology available, Apple recently released a report detailing its commitment to helping users take full control of their health through tools like the Apple Watch, iPhone and other devices — from the Fitness+ virtual exercise platform to specific monitoring . health indicators and providing tools to promote healthy habits (such as Watch’s Activity rings), not to mention supporting vital health and medical research.
“Our vision for the future is to continue to create science-based technology that empowers people with even more information and acts as an intelligent guardian of their health, so they are no longer passengers on
their own health journey,” says Apple’s chief operating officer, Jeff Williams, in the introduction of the report. “Instead, we want people to be firmly in the driver’s seat with meaningful, actionable insights.”
The report serves as a summary of the brand’s achievements in helping its users prioritize their fitness and health in the eight years since the introduction of the Health app in 2014 and the Apple Watch in 2015.
It’s fair to say that many, if not most, runners choose to run as a way to stay healthy and fit, as opposed to simply running as an enjoyable hobby (although they do that too). This may be the key to the popularity of Apple’s health and fitness tools. Introduced in 2015, the Apple Watch can track all of your daily fitness activities (including running, yoga, tennis, and other sports you enjoy), plus it provides insight into your heart health, mobility, sleep, and menstrual cycle (for people who menstruate) and others. Its fall detection ability has even saved human lives.
But the brand also supports the health of its users in many other ways, notably by supporting developers to create tools such as Nike Run Club, Calm and other apps that use user health information stored in the Health app (only with their permission and with complete privacy) that can also be used to support runners’ relationships with their healthcare providers.
Specifically, the report details how Apple products can help provide users with a better understanding of their overall health, including (but not limited to) their fitness, through articles and explanations in the Health app. (Activity circles are just one example.)
The brand emphasizes that when it comes to health, it follows two fundamental principles: a solid foundation in scientific validation and privacy. All user health and fitness data in the Health app and in the Cloud is encrypted when the iPhone is locked with a passcode, Touch ID, or Face ID, and the data is never shared with any third party without the user’s permission.
To read the full report or learn more about how Apple supports user health, click here.
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