Twitter continues to test new topic lists for Spaces that could improve discovery

Twitter continues to test new topic lists for Spaces that could improve discovery

Audio social seems to have had its moment, doesn’t it? That it was a pandemic-induced trend that’s still valuable to some degree, but unlikely to become the transformative, unifying tool that many envisioned when Clubhouse had a $4 billion valuation.

Clubhouse is now struggling to maintain growth, Facebook has all but abandoned its audio social initiatives, and other apps, while still trying, don’t seem to be gaining a ton of traction with their copycat features.

Which leads to Twitter Spaces.

Of all the sonic social additions, Spaces seemed to gain the most traction, and with an established Twitter network to draw upon, it also seemed destined for long-term success.

But it hasn’t become a big part of the Twitter experience yet.

It can? It certainly looks like Twitter still has faith as it continues to experiment with new Spaces options and tools, while Spaces also still has its own tab in the app’s bottom action bar, highlighting the potential Twitter sees in it for user improvement. Experiences.

And the next phase may be coming — according to new screenshots, Twitter is about to launch a revamped version of the Spaces tab, which will break audio broadcasts, both live and recorded, into topics that look similar to a podcast view.

As you can see in this an example of an extended layoutwhich was posted by the app researcher Alessandro PaluzziTwitter’s new topic-based approach to Spaces will make it easier to find the content of key discussions you’re interested in, including dedicated views of the latest broadcasts in “News”, “Sports”, “Music” and more.

Twitter has been working on the new format for some time, with its initial distribution of topics revealed during testing in June, which at the time also included popular podcasts in the feed.

Twitter Spaces Channels

This, along with the addition of recorded Spaces, seemed to indicate that Twitter was looking to incorporate podcast discovery into its audio tools and expand its listings beyond Spaces content itself.

This could make Twitter a more essential audio companion while giving Spaces hosts more capacity to turn their streams into downloadable, potentially monetizable shows, while a topic-based approach would improve the discoverability of Spaces content, which has been a key issue holding back Occupying Spaces.

Because usually most of the developed spaces are not relevant. Click on the Spaces tab and you’ll see a bunch of Web3 and NFT chats. But unless you’re into those topics, there’s generally not a ton of variety at any given time.

Spaces’ accessible, categorized recordings address this, while adding more popular podcasts could also get more people to turn to the app when they’re looking for audio content — though it’s notable that this latest example doesn’t display existing podcasts in the same way as the original test.

This may be why Twitter recently asked TechCrunch not to share these early images as it is still working on the format. Maybe Twitter couldn’t secure the licensing to include external podcasts in the new display — though in any case, it still looks like an improvement that, if nothing else, will give Spaces the best chance of success.

And he still can. For example, Time magazine regularly broadcasts through Spaces over the summer, which could lead to Spaces becoming an ongoing content class.

This might get more people to listen – but the main problem with Spaces remains the same as with live video streaming before it.

When you make a broadcast tool available to everyone, you get a lot of bad content. It’s inevitable – the more people get the opportunity to broadcast, the more they take to it, and only a limited number of creators have the real talent and skills needed to create consistent, engaging content with broad audience appeal.

As such, you need filters, you need tools to highlight the best, to showcase the best, to provide the best experience that keeps people coming back.

Currently, the Spaces tab on Twitter doesn’t do this, but perhaps, with more specific curation and the addition of recordings and potentially external podcasts, it could still happen and make Spaces a more valuable feature.


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