Apple today shared a new ad designed to highlight the iPhone 14 Pro’s camera features, which include a 48-megapixel main camera, Action mode for video recording, Cinematic mode for movie-like shots, and zoom capabilities.

In the spot, the filmmaker uses an ‌iPhone 14 Pro‌ to film a series of action sequences, including a running chicken, a restaurant fight scene, a dance number, stop motion animation, a car chase, a helicopter ride, and more. The ad ends with the slogan “Our most professional camera ever”.

Apple has upgraded all three cameras in the ‌iPhone 14 Pro‌ models, with a 48-megapixel main camera capable of full-resolution ProRAW recording. Action mode is capable of capturing 2.8K video with gimbal-like stabilization, while Cinematic mode now works in 4K at 24fps.

The ‌iPhone 14 Pro‌ and ‌iPhone 14 Pro‌ Max are priced from $999 and can be purchased on Apple’s website.

Popular stories

An Apple Watch Ultra user modified the titanium case into a “deuglifying” design

An Apple Watch Ultra user has modified the cover of his new device to add a brushed finish and remove the orange color of the action button in an effort to make it more visually appealing. The Apple Watch Ultra features the first complete redesign of the Apple Watch since the lineup was introduced in 2014, and while the design has been met with praise from many users, some have criticized…

Dark Sky removed from iOS App Store ahead of upcoming shutdown

Wed Sep 28, 2022 4:27 PM PDT by Juli Clover

The Apple-owned Dark Sky weather app is no longer available for download in the US App Store, suggesting it has been prematurely removed. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available for iPhone (and soon iPad). Dark Sky remained available for purchase as a standalone weather app…

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements on all lenses with the new Photonic Engine. We spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the previous generation iPhone 13 Pro Max to see how much better the iPhone 14 Pro Max can be. Subscribe to…

YouTuber tests Apple Watch’s ultra-durability with a hammer: Table breaks in front of the watch

Sun Sep 25, 2022 2:27 PM PDT by Sami Fathi

A YouTuber tested Apple’s claims about the durability of the Apple Watch Ultra by putting them through a drop test, a glass of nails and repeated hammer blows to test the sapphire glass protecting the display. TechRax, a channel popular for testing durability of products, tested the Apple Watch Ultra for the first time by dropping it from a height of about 1.5 meters. Apple Watch…

Apple’s vice president of purchasing is leaving the company after a vulgar TikTok comment

Thu Sep 29, 2022 12:38 PM PDT by Juli Clover

Tony Blevins, Apple’s vice president of procurement, is set to leave the company after making a crude comment about his profession in a recent TikTok video, Bloomberg reports. Blevins was in a video by Daniel Mac, the creator of TikTok, who made a series about the work of people he saw on expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what…

Verizon iPhone 14 Pro customers are reporting cellular connectivity issues

Mon Sep 26, 2022 6:23am PDT by Sami Fathi

iPhone 14 Pro customers on Verizon’s US network are reporting issues with slow and unreliable 5G cellular connections and randomly dropped calls. Several threads on Reddit (1,2,3) and the MacRumors forums describe issues facing Verizon customers and Apple’s latest iPhone. According to user reports, the signal strength on the iPhone 14 Pro is unreliable and weak, while other…

iPhone 14 Pro includes live sports scores in Dynamic Island on iOS 16.1

Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activity feature that will allow iPhone users to keep track of things that are happening in real time, like a sports game or a food order, right from the lock screen. On the iPhone 14 Pro and Pro Max, Live Activities are also integrated with Dynamic Island. Premier League match at Dynamic Island via Paul Bradford…

Some iOS 16 users continue to experience unresolved bugs and battery drain two weeks after launch

Mon Sep 26, 2022 7:34 AM PDT by Sami Fathi

Today marks exactly two weeks since Apple released iOS 16 to the public. In addition to a customized lock screen, big changes to Messages, and new features in Maps, the update also saw its fair share of bugs, performance issues, battery drain, and more. After major iOS updates, it’s normal for some users to report issues with the new update, but such reports usually go away after…